Privacy Policy

Privacy Policy

Last Updated: March 3, 2023

This privacy policy (“Privacy Policy”) is intended to provide you with specific details about how Designer Frames Outline, LLC (“Designer Frames Outlet,” “we,” and “us”) collects and processes your personal and personally identifiable information through your use of its website and associated services (collectively, the “Website”).

PLEASE NOTE THAT, WHEN USING CERTAIN FEATURES OF THE WEBSITE, DESIGNER FRAMES OUTLET MAY COLLECT BIOMETRIC DATA FROM YOU. YOU ARE DIRECTED TO REVIEW THIS PRIVACY POLICY CAREFULLY AND TO CEASE ALL USE OF THE WEBSITE IF YOU DO NOT AGREE TO DESIGNER FRAMES OUTLET’S COLLECTION AND USE OF BIOMETRIC DATA.

WHEN YOU UPLOAD PRESCRIPTION INFORMATION TO THE DESIGNER FRAMES OUTLET WEBSITE, YOU PROVIDE YOUR EXPRESS WRITTEN CONSENT THAT WE MAY USE YOUR PRESCRIPTION TO RECEIVE, REVIEW, AND FULFILL YOUR ORDER FOR PRESCRIPTION EYEWEAR, INCLUDING BY SUBMITTING THE INFORMATION IN YOUR PRESCRIPTION TO THIRD PARTYS, SUCH AS OUR EYEGLASS AND CONTACT LENS DISTRIBUTORS AND WHOLESALERS. IF YOU DO NOT AGREE TO DESIGNER FRAMES OUTLET’S USE OF YOUR PRESCRIPTION INFORMATION TO RECEIVE, REVIEW, AND FULFILL YOUR ORDER, DO NOT UPLOAD IT TO THE WEBSITE.

You understand and agree that Designer Frames Outlet may store and process your personal information on computers located outside of the European Union, including, but not limited to, in the United States. By using the Website, you agree to the collection and processing of your personal or personally identifiable information outside of the European Union.

Before using the Website or providing information to us, please carefully review this Privacy Policy. By using or accessing the Website, you agree that we may collect and use your personal and personally identifiable information in accordance with this Privacy Policy, as revised from time to time. Designer Frames Outlet may modify, amend, replace, or suspend this Privacy Policy at any time. If you have any questions or suggestions regarding our Privacy Policy, or if your personal information is not accurate or complete, please contact us at:

Designer Frames Outlet, LLC

4331 Lacey Blvd SE, Unit A

Lacey, Wa 98503

privacy@designerframesoutlet.com

By providing Designer Frames Outlet with your personal or personally identifiable data and using the Website, you warrant that you are over the age of eighteen (18) or otherwise above the age of majority within your jurisdiction. If you are younger than eighteen (18) or the age of majority within your jurisdiction, please do not use the Designer Frames Outlet Website and please do not provide personal information to us.

What information do we collect and how do we use it? 

When you use the Website, we may collect personal or personally identifiable information from you (“PII”). PII may include any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual. It does not include anonymized data.

We may collect and process the following categories of PII about you:

• Communication Data. Communication data includes any communication that you may send to us through the website, email, chatbot, or social media. We process this data to communicate with you by email, live chat, or other means, to provide you with customer support, to record logs of our communication, and to store information to respond to legal claims. Designer Frames Outlet’s lawful ground for collecting and processing this PII is to respond to communications sent by you to us, to keep records of our communication, and to pursue or defend against legal claims.

• Biometric Data. When using the Website’s “Try On” tool, we may collect biometric data from you, including photos of faces and facial geometry. This biometric data is solely used to provide Designer Frames Outlet’s “Try On” tool functionality and for no other purposes.

• User Data. User data includes data about how you use the Website and any data that you post to or authorize through the Website. This includes data stored in persistent cookies when you login to the Website and analytics data that is collected when you use the Website. We collect and process this data to operate the Website, to authenticate you as a user of the Website, to ensure that timely and relevant content is provided to you, to secure the Website, to ensure that the Website operates in a fast and efficient manner, and to maintain backups of the Website. Designer Frames Outlet’s lawful ground for processing this user data is its legitimate business interests in administering and offering the Website.

• Technical Data. Technical data includes data about your use of the Website, such as your IP address, your login data, your phone number, your mobile device model, your operating system, your geolocation, and your time zone. We may collect this data from your use of the Website and from advertising IDs. Designer Frames Outlet processes this data to analyze your use of the Website, to route Website traffic, to administer and secure the Website, to provide location-relevant content, and to troubleshoot problems with the Website. Designer Frames Outlet’s lawful ground for collecting and processing this technical data is its legitimate interests in administering and offering the Website and to grow its business and marketing strategy.

• Marketing Data. Marketing data includes data about your preferences in receiving and interacting with Designer Frames Outlet’s advertisements or content on the Website. We collect this data from your use of the Website and from advertising IDs created through advertising programs, such as Google Advertising IDs, TikTok Advertising IDs, and Apple Advertising IDs. Designer Frames Outlet does not connect advertising identifiers to persistent device identifiers, such as MAC addresses or mobile device IDs. Designer Frames’ Outlet’s lawful ground for collecting and processing this marketing data is its legitimate interests in administering and offering the Website and to grow its business and marketing strategy by providing advertisements, including remarketing advertisements, to you.

• Personally Sensitive Data. Personally sensitive data includes data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, union membership, or information about your health. Designer Frames Outlet may use personally sensitive data when receiving, reviewing, or fulfilling your prescription at your request so that we may provide you with prescription eyewear. We may also use your facial geometry or an image of your face to provide you with the ”Try On” feature on our Website.

Designer Frames Outlet will only use your PII for the purpose for which it was collected. In the event that Designer Frames Outlet needs to use your PII for an unrelated new purpose, Designer Frames Outlet will provide you with notice of this new use and will explain the lawful ground for such processing. Designer Frames Outlet may process your PII without your knowledge or consent where required or permitted by law.

Designer Frames Outlet does not use your PII to automatically make any decisions or to create an automated profile about you.

What information do we collect from third parties and how do we use it?

Designer Frames Outlet may collect data about you through cookies and other technologies. This helps Designer Frames Outlet understand how you use the Website and to understand any patterns that may be associated with your use of the Website. This aids Designer Frames Outlet in developing or improving its Website in response to your needs or wants.

Designer Frames Outlet may use session or persistent cookies. Session cookies are only stored on your computer or mobile device during your use of the Website and are automatically deleted when you close your web browser. Session cookies may be used to direct internet traffic to a server that is closer to you or to allow us to identify you as you move between pages of the Website. Persistent cookies are stored as a file on your computer or mobile device that remains on your computer or mobile device even after you close your web browser. Persistent cookies can be read by the website that created the cookie when you revisit it again. Designer Frames Outlet may use persistent cookies to authenticate you when you return to the Website so that you do not have to login again or when it utilizes Google Analytics or other analytics providers, which is intended to track the origin and behavior of traffic to the Website. Designer Frames Outlet may use the following analytics providers, and you are directed to review their cookie policies:

Hotjar: https://help.hotjar.com/hc/en-us/articles/115011789248-Cookies-on-hotjar-com

Klaviyo: https://www.klaviyo.com/legal/privacy-policy

Northbeam: https://www.northbeam.io/privacy

Google Analytics: https://policies.google.com/privacy?hl=en-US

Facebook Conversion Tracking: https://www.facebook.com/policy/cookies/

Snowplow Analytics: https://snowplow.io/privacy-policy/

Designer Frames Outlet may also receive data from third parties including analytics providers or advertising networks such as Google, Facebook, TikTok, or Apple. These third parties may be based outside of the European Union.

How do we use your information for marketing communications? 

As stated above, Designer Frames Outlet’s lawful ground for sending you marketing communications is either consent or its legitimate business interests, such as to grow its business by advertising products to you. Designer Frames Outlet may send you marketing communications if you have asked for information concerning its goods or services or if you have agreed to, and have not opted out from, receiving marketing communications. You may ask Designer Frames Outlet to stop sending you marketing messages at any time by logging into the Website to adjust your marketing preferences within your user account or by following the opt-out link in any marketing message sent to you. If you opt out of receiving marketing communications, your opt-out does not extend to PII provided for other purposes.

When do we disclose your information?

Designer Frames Outlet may share your PII with the following parties:

• Service providers that provide Designer Frames Outlet with information technology, software as a service, or other administrative services;
• Service providers, such as contact lens or eyeglass distributors or wholesalers, that provide Designer Frames Outlet with products for sale to you in order to fulfill your product orders;
• Designer Frames Outlet’s accountants, auditors, insurers, or attorneys;
• Law enforcement agencies upon the receipt of a subpoena or court order or where necessary to protect Designer Frames Outlet’s personnel or property; and
• Government bodies that require Designer Frames Outlet to report its processing activities.

Designer Frames Outlet may also transfer PII to third parties when it sells, transfers, or merges any part of its business or assets.

Designer Frames Outlet requires all third parties that receive a transfer of PII from Designer Frames Outlet to maintain the same level of respect for the protection of PII as Designer Frames Outlet and Designer Frames Outlet only allows third parties to process your personal data for the specific purposes listed in this Privacy Policy.

How do we protect your information? 

We implement a variety of security measures to maintain the safety of your personal information, including when you place an order. However, no security measures are impenetrable and there are always security risks. Designer Frames Outlet will notify you and any regulatory body of any breach of your PII or Designer Frames Outlet security measures, if it is legally required to do so.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems and to those that are required to keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

Do we use cookies? 

Yes, as stated above, we do use persistent and session cookies. Cookies are small files that a site or its service provider transfers to your computers hard drive through your web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

For how long do we retain your data?

We will only retain your PII for so long as necessary to fulfill the purposes for which it is collected under this Privacy Policy or for the purposes of satisfying any legal, accounting, or reporting requirements. With respect to location data, technical data, usage and interaction data, and marketing data, we may retain this data for so long as it is relevant to the uses disclosed in this Privacy Policy. We may retain account data, public data, and communications data for so long as you maintain a user account with Designer Frames Outlet, and we may retain this data for longer periods where there is a need to retain this data to comply with Designer Frames Outlet’s legal obligations, such as the preservation of electronic evidence or compliance with a preservation order. Designer Frames Outlet does not, however, retain your personally sensitive data for longer than necessary for the uses disclosed herein, and your personally sensitive data will be used solely for the purposes of receiving, reviewing, and fulfilling your prescription eyewear order and to store your prescription to enable you to more quickly order prescription eyewear in the future.

Childrens’ Online Privacy Protection Act Compliance 

We are in compliance with the requirements of COPPA (Childrens’ Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Right of Access, Rectification, Correction, Erasure, Transfer, and Withdrawal

Under the law, you may have a right to request access to your PII for rectification, correction, erasure, transfer, or restriction, or to object to its processing or withdraw your consent. If you wish to exercise any of these rights, please contact Designer Frames Outlet’s Data Protection Officer as disclosed in this Privacy Policy.

You do not need to pay a fee to access your PII or to exercise your rights. However, Designer Frames Outlet may charge a reasonable fee if your request is unreasonable or excessive.

To confirm your request, Designer Frames Outlet may need to request specific information from you as a security measure to ensure that PII is not disclosed to an unauthorized third party. Designer Frames Outlet will attempt to respond to all legitimate requests within thirty (30) days.

California Privacy Rights

The following rules apply solely to visitors, users, and others who are residents of the State of California. California residents have the right to be notified which categories of PII are being collected and the purposes for which the PII is being used. In particular, we collected the following categories of PII (A, B, D, and F) as defined in the California Consumer Privacy Act within the last twelve months. Our uses of this PII are detailed above in this Privacy Policy:

We obtain these categories of PII directly from California residents when they complete forms through our website, use our chat feature, use our “Try On” feature, or provide it to us as a part of a transaction or inquiry concerning our products. We also obtain these categories of PII indirectly from California residents while observing their actions on our Website and from third parties or service providers that they have authorized to receive and share PII.

California residents have a right to request that we disclose what PII we collect from you and whether, and how, we disclose or sell that PII. California residents may also request that we delete any personal information collected or maintained by us from you.

California residents may also have the right to opt out of the sale of their personal information by contacting us or, where available, by clicking a link or icon associated with an advertisement. Specifically, this link or icon may state “Do Not Sell My Personal Information” or “Do Not Sell My Info.” By selecting this link or icon, you “Opt Out,” which means that you have opted out of the sale of your personal information as set forth in the California Consumer Privacy Act. However, even though you may have opted out, you may still see interest-based advertisements. To learn more about interest-based advertising across websites and additional opt-out choices, you can visit http://optout.aboutads.info. If you opt-out of the sale of your personal information but do not opt out of interest-based advertising more generally, you may still receive ads tailored to your interests based on PII that was not sold by us, personal information that was sold to downstream participants at least 90 days before you opted out, or personal information that was sold by other sources from which you have not opted out.

To submit a request for a list of the categories of personal information collected from you or to request that Designer Frames Outlet delete your personal information, please email us at privacy@designerframesoutlet.com or send a letter to us at the following address:

Designer Frames Outlet, LLC

4331 Lacey Blvd SE, Unit A

Lacey, Wa 98503

privacy@designerframesoutlet.com

To verify your request, we may request certain information from you to confirm that you are a Designer Frames Outlet user, such as your phone number, username, email address, city, state, or geographic location. You may also designate an authorized agent to make a request to Designer Frames Outlet to disclose or delete your personal information. To do so, you must provide Designer Frames Outlet with proof that the individual or business has been appointed as your agent, such by providing a signed power of attorney form, and provide accurate responses to any information requested by Designer Frames Outlet that may be necessary to confirm that you are a Designer Frames Outlet user, such as your phone number, username, email address, city, state, or geographic location. California residents have a right not to receive discriminatory treatment by Designer Frames Outlet for their exercise of these rights conferred under California law.

Third Party Links

Designer Frames Outlet’s Website may include links to third party websites and applications. By clicking on third party links, you may allow third parties to collect or share data about you. Designer Frames Outlet does not control these third-party links and you are advised to review their respective privacy policies.

Responding to Do Not Track Signals

You can generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website. Our website is not currently set up to respond to browser do-not-track signals because there is no consensus within the advertising industry as to what “do not track” means in this context, but you can configure your browser settings to reject all cookies or prompt you before a cookie is set.

Nevada Residents

If you are a resident of Nevada, you may provide notice to us to limit the sale of your PII to third parties for resale or licensing purposes. However, we do not sell your PII for such use. To notify us that you wish to limit the sale of your PII to third parties for resale or licensing purposes, you may send us an email to privacy@designerframesoutlet.com with the subject line, “Nevada Do Not Sell Request,” along with your name, address, and user account information.

Changes to our Privacy Policy 

Whenever Designer Frames Outlet changes its Privacy Policy, we will post those changes to this Privacy Policy on the Website and other places that we deem appropriate. Your use of the Designer Frames Outlet Website following these changes indicates your consent to the practices described in the revised Privacy Policy.

Contacting Us 

If you have any questions about this Privacy Policy or the manner by which we collect or use Personal Information about you, email us at privacy@designerframesoutlet.com.