The Versace vs. Gucci Battle: Who Takes the Cake
Did you know that the famous Italian brand Gucci has more than 500 stores worldwide, which brought in total revenue of almost 6 trillion Euros in 2017 alone? Its main competitor, Versace, also brings in huge profits, selling a dress worn by Jennifer Lopez for nearly $10,000 apiece!
Which brand is more popular and appealing to the general public? Who wins the Versace vs. Gucci battle and why? We took a look at several stats and numbers and realized that these two Italian fashion brands are in fierce competition on almost all fronts.
Keep reading this article to find out more about the Gucci vs. Versace fashion battle!
1. Gucci Has More Social Media Mentions
Italian fashion designer Guccio Gucci founded the Gucci brand in 1921, and it currently sells luxury clothing items, accessories, and multiple fashion products. According to Forbes, Gucci is one of the most famous 100 brands in the world, particularly as it has survived the dramatic events of World War 2.
Gianni Versace, a famous Italian designer, founded Versace in 1978. The logo of this brand is a drawing of the mythological character Medusa. Medusa originally made people fall in love with her, which may be why Gianni Versace has chosen this character as the logo for his company. Since Versace is one of the most appreciated fashion brands in the world, the logo makes sense.
Studies done by social media gurus and businessmen in the fashion industry found out that Gucci is more popular on social media platforms than Versace. In one study, researchers tracked the social media mentions of these two brands for two weeks.
The results reveal that Gucci had almost 450,000 mentions, while Versace topped at 187,000 mentions. These figures were consistent daily, which means that more people talk about Gucci online than Versace.
2. Gucci Has More Facebook Likes But Versace Has More Facebook Shares
Other online analysts looked at the Facebook platform and tracked the engagement level of these two famous brands. During the same period of about two weeks, Gucci had significantly more likes on Facebook than Versace.
However, Versace products seem to make people take action, as they had almost twice as many Facebook shares as Gucci products. In other words, internet users are more likely to share a picture of a Versace dress with their friends instead of one from Gucci.
3. Both Brands Have Been Worn By Celebrities
These two brands are highly appreciated by famous people and Hollywood celebrities. It's not uncommon for movie stars or singers to spend several thousand dollars on a breathtaking suit or dress from Versace or Gucci. This doesn't only make them catch all the flashes from photographers and paparazzi, but it also shows that they have good taste in clothing.
Rihanna, Brad Pitt, Kristen Stewart, and other celebrities have worn Gucci. This brand is very commercial and makes a plethora of products for fashion stores and magazines.
On the other hand, many Versace products are epic and unique. Top-notch celebrities such as Michael Jackson and Elton John have worn this brand. The Princess of Wales and Elizabeth Hurley also wear clothing items made by Versace.
Some fashion specialists say that Gucci products are commercial and intended for younger audiences. Versace clothing items are iconic and appeal to top-of-the-food-chain celebrities.
4. Versace Has More Notable Collaborations
The Versace brand was voted as the hottest fashion company in 2018 and for good reasons. Over the years, Versace collaborated with a plethora of famous companies, and this increased its popularity even more. For example, they collaborated with the Italian carmaker Lamborghini. They created the Lamborghini Versace supercar, which features an interior designed by Versace.
At the same time, this fashion brand also collaborated with the American carmaker Ford and multiple Chinese companies. The list of their collaborations is impressive and much longer than Gucci's.
5. Both Brands Have Their Supporters and Critics
When it comes to preferences and a general feel about the brand, both Versace and Gucci have a similar score. Online surveys show that Versace was slightly more appreciated than Gucci, but not by much. When it comes to negative comments, Gucci received slightly more criticism in comparison with Versace.
Since each brand has an equal share of supporters and critics, it's hard to find a clear winner when it comes to how people feel about these fashion companies. Also, such trends and metrics are always changing, as fashion brands release new clothing items and accessories.
6. Gucci Has A Higher Net Worth Than Versace
Both of these brands are successful worldwide, selling thousands of products in big fashion stores around the globe. However, we can see that there is a clear difference when it comes to the total net worth of each brand. For example, Gucci has a value of more than $7 billion in 2017, and its net worth is increasing continuously.
On the other hand, Versace, which is currently managed by Donatella Versace, the sister of Gianni Versace, has a total value of around $1.7 billion. Gianni Versace, the founder of the company, died in 1997.
Which One Is Your Favorite in the Versace vs. Gucci Battle?
As you can see, it's not that easy to find a clear winner when it comes to the Versace vs. Gucci fashion war. Both these brands are highly appreciated by the general public, they both strive to make a lasting impression on social networks, and they are also worn by celebrities.
Which one do you prefer? Do you currently wear Gucci or Versace products? If you don't, maybe now is the best time to get a designer clothing item or accessory. For example, check out our collection of Gucci eyeglass frames and see which one makes you look the best!
